The fight for the domestic tourism dollar is heating up, with the South Australian Tourism Commission tapping Hollywood director and actor Mark Webber, known for his roles in Snow Day, The Laramie Project, Weapons, and Scott Pilgrim vs. the World, to showcase the ‘real, raw and rugged’ experiences the state has to offer.

The new campaign was created in partnership with Adelaide-based indie creative agency Fuller Brand Communication, and challenges tourists to reconsider their usual holidays.


Client: South Australian Tourism Commission (SATC)
Creative Agency: Fuller Brand Communication
Production team
Mark Webber, Director
Nicola Tate, Producer
Annalise Menzel, Producer
Sharon Kerrigan, Location/production mgr
Emily Dawe, Prod assist/unit
Katie Milwright, DOP
Mark Tipple, Underwater DOP
Rusty Marrett, 1st AC
Nick Frayne, Main cam + drone assist
Jarrod Knoblauch, 2nd AC
Jeffrey Gaunt, Drone Pilot
Nic Datson, Gaffer
Sam Clarke, Elex Assist
Justin Van Zyl, Grip
Django Nou, Grip Asst
Ben Brooks, Art Dept / Standby Props
Chloe Spalding, Wardrobe
John Laurie, Stills photographer
Ryan Cantwell, Digi op
Jono Baker, Steadicam
Angela Heesom, Casting
HMU – Natasha Stone, Bonnie Charles, Ebony Feltus
Post Production: KOJO
Georgia Lippe, Post production coordinator
Jade Robinson, Editor
Marty Pepper, Colour grade
Justin Astbury, Post sound
“Are you gonna go my way?” Written by Lenny Kravitz and Craig Ross. Published by Virgin Records. Performed by Lenny Kravitz.
Music Supervision and Rights Licensing – Chris Chalmers, Charmed I’m Sure